Imodium “Record Store”

• Title:
  Imodium "Record Store"
• Client:
  Alchemy
• Year:
  2004
• Director:
  Jeff Gorman
• Creative Director:
  Amy Sacks
• Writer:
  Amy Sacks
• Post Production Supervisor:
  Convergence
• Editor:
  Richard Rosenbaum

The commercial features two strangers listening to songs on headphones in a music store while flirting with each other. As they begin dancing and getting into their flirting ritual, the woman is suddenly overcome with diarrhea cramps and exits abruptly, leaving the man looking completely foolish.